本文摘要:Google is getting into gaming.谷歌开始进占游戏产业了。


Google is getting into gaming.谷歌开始进占游戏产业了。The tech giant best known for its search engine and Android operating system for smartphones now seeks to take a stab at revolutionizing the $100+ billion gaming industry currently dominated by incumbents like Microsoft, Sony and Nintendo.科技巨头谷歌以搜索引擎和手机安卓操作系统著称,眼下于是以打算改革市值一千多亿美元的游戏产业;这个产业目前的领头羊是微软公司、索尼和任天堂。

As Google seeks to diversify its revenue sources beyond digital ads, gaming presents a massive opportunity for the company.谷歌正在希望取得更加多电子广告以外的收益方式,而游戏产业为其获取了极大的机会。But Google appears poised to take a different approach when it presents its vision for the “future of gaming” during its Game Developers Conference (GDC) presentation on Tuesday in San Francisco.周二,谷歌在旧金山的游戏开发者会议演说中为“游戏业的未来”获取了自己的看法,他们要采行有所不同的方法。Right now, if you want to play a hit game, you usually need to spend a few hundred bucks on a console like the PlayStation 4 or Xbox One or a good $1,000 or so on a high-end gaming PC. Then, you either need to go to the store and buy a physical game disc or wait for a large file to download to your console, which can take hours.目前如果想要玩游戏爆款游戏,一般来说必须花上几百美元卖PS4或者Xbox One游戏柄,或者再行好一点花上一千美元售予高端游戏单机。

这样的话就不必去商店或者卖实体游戏光盘,也不必花上大量时间iTunes游戏。Google’s streaming service could change that model by letting users stream top games to the devices they already own, like a laptop, smartphone or streaming box connected to a TV.谷歌的流服务不会通过让顾客在现有设备(笔记本、智能手机、相连电视的流量盒)第一时间顶尖游戏,转变现有游戏模式。

“Cloud gaming will enable publishers to broaden their reach even further by potentially taping into new audiences on any device and any screen,” Forrester vice president and principal analyst Thomas Husson told CNBC.Forrester公司副总裁兼首席分析托马斯·胡森告诉他全球财经频道:“云游戏不会让发行者拓宽客户端,甚至可能会带给不缩设备不缩屏幕的新受众。”“Beyond music or video, gaming represents another opportunity to offer recurring streaming revenues for companies in the gaming ecosystem. For cloud platforms like Amazon, Google or Microsoft, it will also become an opportunity to offer cloud storage and services to game publishers, who spend more and more in their IT infrastructure. ”“除了音乐和视频,游戏为公司获取了另一个机会,在游戏生态中获得流媒体收益的机会。像亚马逊、谷歌或者微软公司这样的云平台,获取云储存和云设备对游戏发行者也是一个机会,他们不会在信息科技领域投放更加多基础设施。




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